The CRM charity partner for 2018 was Sobell House Hospice in Oxford. Along with other regular charity support, we were delighted to be able to fundraise throughout the year and donate a fantastic £8,100 to Sobell House, a wonderful charity which has a personal connection with several team members at CRM.
After a company vote, the CRM charity partner for 2019 has been chosen – this year we are excited to be supporting Maggie’s Oxford Centre. Based at the Churchill Hospital, Maggie’s provides free practical, emotional and social support to people with cancer and their family and friends.
So what are the benefits of a charity partnership?
Does your business support charities? Is it something you feel obliged to do and don’t really see the benefits? Based on CRM’s experience, we can wholeheartedly recommend getting involved in charity fundraising support – it really is a win-win situation. And here are just some of the reasons why.
- Stakeholder engagement – not only do our staff get to choose our charity partner and are integral to the success of the partnership, but our clients can get involved too. We can use charity events to engage further with existing and potential clients who enjoy doing something good, learning something new or generally having a good time.
- Beyond fundraising – we wanted our charity partnership to be about more than just handing over money. The charity partnership enabled our staff to get involved in the work of the charity by volunteering their time and skills. With the wide range of business experience our employees have to offer, we can help charities to be better managed, adopting strategies for future improvement. Our people also develop new skills to bring back to CRM and it gives them a great sense of wellbeing. We had a great time working with the fantastic team at Sobell House, particularly Tim Wraith who provided us with wonderful support throughout the year.
- Strengthen credibility and brand awareness – with corporate social responsibility high on the agenda of businesses both large and small, it’s really important for brands to consider their impact on the local and wider world. A charity partnership enables a company to ‘give something back’ to the community and it can also boost profits. People want to do business with companies that are trustworthy and have a social conscience and charities help to bring companies together – networking their supporters.
You can find out more about our 2018 and 2019 chosen charities at www.sobellhouse.org/ and www.maggiescentres.org/our-centres/maggies-oxford/
Are you ready to take on a mutually beneficial partnership with a charity where you both stand to gain from working together through fundraising, skills and raising both profiles? We suggest you choose a charity with a solid local connection to your business and build a relationship that reaps rewards for both sides.
For great business advice and the tax benefits of charity partnerships, get in touch with CRM at https://crmoxford.co.uk/ or call us on 01865 379272.
